Anlev Distributors and Partners Meet in Workshops on Global Sales and Marketing Strategies
Anlev分銷商與合作夥伴 共商全球營銷拓展策略

Anlev Elevator Group (Anlev), the global brand of lifts, escalators, and moving walkways of ATAL Engineering Group, held its first post-pandemic Global Sales and Marketing Workshop in Hong Kong after the city eased its anti-pandemic measures. Chaired by Dr Carlo Cecchi, Anlev’s Managing Director, the international workshop has enabled Anlev to share its global strategies face-to-face with distributors and business partners from around the globe and in turn listen to their needs, as the Anlev brand and its business further expand and go global.

In the same series of partners engagement, a similar workshop for its Mainland Chinese partners was also held in the Nanjing Jiangning Economic and Technological Development Zone (JETDZ) where Anlev’s manufacturing facilities are located. Anlev shared its global vision and strategies with business partners at the Nanjing workshop and signed cooperation agreements with five major lift and escalator distributors in the Mainland.

Ir Dr Otto Poon, Chairman of ATAL Engineering Group who attended both the international and Nanjing workshops, said, “Communicating Anlev’s strategies with our Mainland and international distributors and partners is of paramount importance as we seek to take our business of design, manufacturing, installation and maintenance of high quality, safe and energy-efficient lifts, escalators and moving walkways to a truly global level.”

Mr Zhang Huiqi, Director of the JETDZ Management Committee, applauded Anlev’s determination and commitment to further expand its lift and escalator business at a critical juncture in the Mainland’s economic development. “With more than 70 enterprises from all over China attending, the workshop demonstrated Anlev’s exemplary role in the JETDZ,” said Mr Zhang.

Speaking at both workshops, Dr Cecchi noted, “Anlev provides an independent alternative to our customers in both the Mainland and overseas markets, offering total solutions in vertical transportation of people and goods. Being an independent company means we can openly source the most suitable components to meet customers’ unique needs and provide solutions with the greatest long-term value”, he added.

At the three-day international workshop, the latest version of the Anlev brochure was introduced to Anlev’s distributors and business partners. This new international edition highlights Anlev’s competitive strengths in six languages and showcases Anlev’s signature projects to major stakeholders comprising governments, communities, developers, architects and landlords worldwide.

Both the international and Nanjing workshops covered diverse topics, ranging from strategies to updates on design, manufacturing, maintenance service and global branding. At the international workshop, distributors from Singapore, Brazil, Italy and Portugal gave updates on their respective markets. TEI, Anlev’s associate partner in the United States, and members from Anlev offices in Hong Kong, the Mainland China and the United Kingdom also shared their latest business developments. At the Nanjing event, Anlev discussed with its mainland strategic partners ways to further promote its products for greater efficiency and results.

With its own manufacturing facilities in Nanjing, Anlev develops and manufactures world-class lifts, escalators and moving walkways that are exported to over 20 countries serving millions of users on six continents. The RMB60 million factory facilities expansion is near completion, which further strengthens its production capacity for lifts and escalators to meet the anticipated demand and growth of Anlev’s global business.

The international workshop concluded with visits to Anlev’s signature projects in Hong Kong, most notably the Central-to-Mid-Levels Escalator and Walkway System refurbishment project which won first place in Elevator World’s “2021 Project of the Year” contest. Participants of the Nanjing workshop also toured Anlev’s newly expanded manufacturing facilities in the JETDZ, and enjoyed an appreciation dinner at the end of the event.

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